“A highly personalized feed empowers people to focus on the things that matter to them, without being distracted by doomscrolling, misinformation, or browsing through other people’s lives.

“Just think about how hard it is to adjust your feed on any other platform. “This level of content control is unique to Flipboard,” Flipboard CEO Mike McCue said in a news release. The ability to tell Flipboard with even greater specificity what you want in your feed, however, should help to mitigate this problem. Or roll their eyes, or perhaps even close the app in frustration altogether. This is why there will inevitably be some things in “For You” that might make a Flipboard user groan. Or course, news junkies know that following current events also means consuming what publishers think you need to see, not just what you’d like to see. This is the chance that an app takes, the more guesswork it has to do as far as what it thinks its users want to see. If, because of what a publisher like that covers, you start to see too many newsworthy Trump or GOP stories in your feed, chances are you’re not going to enjoy your Flipboard experience so much. Let’s say you follow Axios on Flipboard, and you’re a staunch Democrat. Which will let you select and deselect topics that inform the content which appears inside this section. With the new Flipboard app update, you’re now going to see a tuning icon in the corner of your “For You” section.

There are apparently people out there, who like the same things I do, and who also consume a ton of news about the pandemic. And I’m pretty sure I’ve never given Flipboard a single signal that would suggest I want to see lots of news about it. Even though I don’t follow anything even remotely connected to the pandemic inside the app. Rather, that row could be given the more accurate but too long and wonky label of “Popular on Netflix … among people who have interests that are the same or similar to yours.” This is the reason why, on Flipboard, my “For You” section always includes lots of Covid news.

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